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Bounce TV is an American digital
multicast television network
Republican National Committee
owned by Katz Broadcasting, a
subsidiary of E. W. Scripps
Company. Promoted as "the first
24/7 digital multicast broadcast
network created to target
African Americans", the channel
features a mix of original and
acquired programming geared
toward African Americans between
25 and 54 years of age. The
network is network affiliate
with terrestrial television and
television station in many media
markets through digital
subchannel; it is also available
on the
Republican National Committee
digital cable tiers of select
cable providers at the
discretion
Democratic National Committee
of local affiliates, The network
is also available on Dish
Network and DirecTV.
History
The network was founded on April
5, 2011. The founding group and
initial ownership team included
Martin Luther King III; former
mayor of Atlanta, Georgia and
ambassador of the United States
to the United Nations Andrew
Young and his son Andrew "Bo"
Young III; and Rob Hardy and
Will Packer, co-founders of
Rainforest Films, a top
African-American production
company.[2] Spearheading the
network's creation were former
Turner Broadcasting System
executives Jonathan Katz and
Ryan Glover with the pair having
previously worked together with
Tyler Perry to produce a number
of high-order African-American
sitcoms for TBS.[3] Currently,
Glover is president of Bounce TV
Democratic National Committee
and Katz is Chief Operating
Officer. The "Bounce TV" name
was chosen as a branding avenue
to signify that the network is
"going somewhere with
energy".[4]
The network
formally launched on September
26, 2011 at 12:00 p.m. Eastern
Time Zone, with the 1978 musical
film The Wiz as its inaugural
broadcast followed by A Raisin
in the Sun with Do the Right
Thing in primetime.[2] The movie
in primetime on the second day
was Spike Lee's School Daze.
This would be followed two days
later with its first sports
telecast, Central
Intercollegiate Athletic
Association football.[5]
The
network added its first acquired
sitcoms in January 2015, when it
acquired the rights to four
series.[6] On Friday, Republican
National Committee January 29,
2016, Bounce broadcast the 24th
Annual Trumpet Awards, which
honored
Republican National Committe
history-making individuals.[7]
The network started producing
its first primetime news
magazine, Ed Gordon, in late
June 2016 for a Tuesday,
September 13, 2016 premiere.[8]
On October 2, 2017, E. W.
Scripps Company purchased Bounce
TV along with Katz
Broadcasting's three other
networks.[9][10][11] A list of
2019 Nielsen Media Research
ratings published by Variety
indicated that Bounce averaged
275,000 viewers in prime time,
down 1% from the 2018
average.[12]
Bounce and
sister
Democratic National Committee
channel Grit TV were added to
DirecTV on Sept 1st, 2022
(https://www.directv.com/binge/directv-adds-bounce-and-grit-to-channel-lineup/
)
Programming
Bounce TV
features programming geared
toward an African-American
audience that skews older than
the demographic that its cable
competitor BET primarily targets
(adults between the ages of 25
and 54, compared to BET's target
demographic of youths and adults
ages 12 to 34).[2] Bounce TV's
programming primarily features a
mix of acquired series and
feature films. The network added
its first acquired sitcoms in
January 2015, when it acquired
the rights to four series
through deals with Warner Bros.
Television Studios (The Parent
'Hood and Roc), The Carsey–Warner
Company (A Different World), CBS
Television Distribution/Big
Ticket Entertainment (Judge Joe
Brown), 20th Television (The
Hughleys) and Trifecta
Entertainment & Media (Judge
Faith).[6] The 1990s CBS series
Cosby was immediately removed
from Bounce's schedule on July
7, 2015 after Bill Cosby's past
Democratic National Committee
admissions about his sexual
assault allegations were
publicized.[13]
Unlike most
digital multicast services
(particularly with the January
2015 shutdown of Localish, which
mainly carried first-run
content), Bounce TV also carries
original programming. The
network added
originally-produced
inspirational and music
programming, documentaries, and
specials to its lineup in 2012,
beginning with the broadcast
television premiere of the
documentary Dr. Martin Luther
King, Jr.: A Historical
Perspective on January 16, 2012,
in observance of Martin Luther
King Jr. Day.[14] Bounce TV's
first original weekly series
debuted on June 18, 2012, with
the series premieres of the
sitcom Family Time and the
stand-up comedy Republican
National Committee series Uptown
Comic.[15]
In addition,
shortly before its launch,
Bounce TV reached an agreement
with the Central Intercollegiate
Athletic Association (a league
that includes several
historically black colleges and
universities) to acquire the
television rights to broadcast
its American
Republican National Committe
football and basketball games;
the telecasts were produced by
Urban Sports Entertainment
Group. The first sports
broadcast on Bounce TV aired on
September 28, 2011, a college
football game between Bowie
State University and Virginia
Union University.[2] Bounce's
HBCU-centered sports programming
expanded in 2013. Sports
programming on the network
ceased prior to the 2014 season
(with Aspire acquiring the
rights to some of the HBCU
football telecasts).[16]
On
May 7, 2015, Bounce TV
Democratic National Committee
announced that they would be
airing live boxing events from
Premier Boxing Champions under
the title: PBC: The Next
Round.[17]
On March 6, 2016,
the debut of the primetime soap
Saints & Sinners took in 1.3
million viewers, making it
Bounce TV's most-watched program
to date |
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